It’s hot outside. Just walked back into my office after completing one of many “get away from the computer” health and wellness walks. Now I’m digging into analytics. I found 1 consistent thread analyzing data for 5 of our clients. It seems as though the percentage of people who land on these 5 websites via Facebook advertising bring […]
Remember the Overture search engine? We do. Overture started as GoTo.com, the first bid-based, pay-per-click search engine. GoTo.com was renamed Overture Services, and eventually acquired by Yahoo in 2003 for $1.6 billion. Overture had a neat little piece of technology called the “Keyword Suggestion Tool”. Anyone could simply follow a link and do a basic keyword analysis […]
Remember the good old days of local search? That crazy time from 2008 – 2012. We do. We were doing SEO in the New York locksmith industry back then. Talk about the wild wild west of local search. Wow.
Market researcher Statcounter says Google’s share of U.S. search traffic, excluding mobile devices, declined to 75.3% in December from 77.5% in November, after Mozilla, the maker of the Firefox browser made Yahoo the default search engine. Yahoo’s share of search traffic excluding mobile devices grew to 10%, from 8%. Google’s Chrome and Microsoft’s Internet Explorer […]
2015 is shaping up to be very pro-mobile. We have data indicating there are over 1.2 billion people accessing the web from smart phones and tablets.
Have you ever tapped on a Google Search result on your mobile device, only to find yourself looking at a page where the text was way to small, the links were teeny weenie, and you had to scroll every which way to see all the content? This usually happens when the website hasn’t been optimized for viewing […]
According to Forrester Consulting, an independent and objective research-based consultancy helping leaders succeed in their organizations, “marketers will embrace context as a way to create more effective brand relationships with customers and differentiate from competitors”. In light of this, local search marketing can be a key way for many firms to initiate contextual marketing programs.
Henry Ford is celebrated for the wrong reason: for his production genius.
Google is doing well in improving it’s algorithm. There are areas that still need some revising. The biggest area of improvement relates to the handling of brands and is constantly evolving. Google is still and will remain to be laser-focused on page content, where relevance is key. In all areas, the clear trend is towards […]
Back in March head of Google’s Webspam team, Matt Cutts declared secure websites should have a slight edge in search engine rankings. It’s now September and guess what?